A Pizza stretching over one or two yards in one piece. The idea of this took a few minutes to get our heads around. Once the idea of multiple toppings and creating a food sharing experience for family and friends took hold, it was a case of when can we go. We took cues for the branding from the proposed restaurant design. This was going to be a contemporary dining space aimed at accommodating a wide range of customers. It was to have a familiar feel but not casual, with sophisticated styling while also being welcoming. We believe this was achieved on all fronts.