Anybody can take a photo. But not everybody can take a great photograph. Sometimes it is about a lot of waiting or being in the right place at the right or wrong time. Creating, making or capturing a profound, exciting or stylish image with the help of a lens is not always a rewarding experience. But, when the magic is captured, you want to shout from the rooftops and tell your friends, or if possible, just share it with the world. This, in a nutshell, is what gamut is, a digital platform aimed at showcasing Irish & International photography. Our job was to create an identity and add style to a platform that showcases bits of magic.